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K-Beauty’s Centellian24 Enters Ulta

Launch debuts with the brand’s hero product, Madeca Cream Time Reverse.

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By: Lianna Albrizio

Associate Editor

K-beauty skincare brand Centellian24 has launched in 1,400 Ulta stores with its hero product, Madeca Cream Time Reverse. The flagship derma-cosmetic brand of Dongkook Pharmaceutical, which launched Korea’s wound-healing ointment Madecassol in 1986, Centellian 24 integrates over five decades of expertise in centella asiatica, harnessing the power of this botanical marvel in a variety of powerful formulations. Reportedly Korea’s top derma cream for anti-aging, Madeca Cream Time Reverse...

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